Coachella
Establishing the strategic vision and creative ethos for the Coachella Valley Music & Arts Festival, with over 10M tickets sold.
An early advisor to the founders, helping to grow the reputation and legacy of the world’s most influential music festival.
Developed content strategy and brand guidelines for digital and physical platforms, including the website, mobile app and event guides.
Supported community engagement, media relations and public health & safety communications efforts.
Publisher of the official festival magazine CAMP (500k copies), producer on Coachella : 20 Years in the Desert documentary (7M plays) and writer/producer for the YouTube live stream (500M viewers).
