Hubspot

Growing organic digital video series to reach a global audience of over 220k subscribers with 20M annual views.

• Owned weekly video production objectives — from planning and ideation to research and writing.

• Collaborated with the client’s in-house shooting and editing teams to execute the vision.

• Mentored junior writers on honing brand voice while optimizing content for performance.

• Achieved consistent improvements in critical KPIs, including 21% Q/Q growth in new lead generation and a 30% Y/Y increase in channel subscribers.