Impact Theory

Written By Joshua Glazer

Collaborating with billionaire entrepreneur Tom Bilyeu to develop messaging frameworks for his Impact Theory family of brands.

  • Developed tone + voice frameworks that segmented the media brand (impactheory.com), the YouTube show (Impact Theory with Tom Bilyeu) and the self-help classes (ImpactTheoryUniversity.com).

  • Built client-specific AI toolkits to optimize the creative development process while upskilling internal teams.

  • Crafted new on-page UX, allowing for a revised sitemap that reduced pages by 50%.

Joshua Glazer
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